Sellers who use Amazon FBA distribution services can now offer their overstock and clearance items on Amazon Outlet. Unlike Amazon Warehouse, where shoppers can purchase offers on returns and refurbished products, Amazon Outlet is intended to purchase new products at a discount.
Sellers who use FBA will likely be supportive of being able to sell items that may be slow through Amazon Outlet to save on storage costs, as the options for emptying inventory from FBA warehouse shelves are not good. market – sellers can ask Amazon to return FBA items at 50 cents / standard size item, or toss them at 15 cents / standard size item.
However, not all items can be sold through Outlet, and this changes from week to week. Amazon will determine which products are eligible for Outlet “based on customer demand and other factors.”
While there is no additional charge for selling on Amazon Outlet, it obviously comes at a cost since sellers have to lower prices. Amazon explains: “The maximum sale price takes into account the lowest price charged by sellers offering the product in new condition.”
Amazon said selling through Outlet can help sellers increase sales, improve cash flow, optimize inventory levels, and reduce total storage costs on overstock inventory. It drives customers to Outlet via direct emails and ad placements, including on the Amazon home page.
Sellers who participated in the beta program in the spring saw their unit sales increase by 77%, Amazon said. FBA sellers must have a business account and an overall rating of at least 3.5 stars to participate. Sellers can learn more by visiting Amazon’s help pages.